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Martin Lindstrom
Martin Lindstrom (Lindstrøm) is a Danish author and ''Time'' magazine Influential 100 Honoree. Lindstrom's books include ''Buyology - Truth and Lies About Why We Buy'' ((Doubleday Business ), division of (Random House )) and ''Brandwashed - Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy'' ((Crown Publications ), a division of (Random House )), his first title written for consumers, for which Lindstrom conducted a $3 million word-of-mouth marketing experiment〔(Press Release: Brandwashed by Martin Lindstrom )〕 – inspired by the 2009 film, The Joneses – to study the effects of social influence on purchasing decisions.
Lindstrom is a columnist for ''Fast Company'', (TIME Magazine ) and (Harvard Business Review ) and frequently contributes to NBC's ''Today'' show. Lindstrom has written six books on brands and consumer behavior, with a seventh due to be published in 2016. He is the founding partner and Chairman of the Board of Buyology Inc. and Director of Brand Sense Agency. In 2011, Lindstrom appeared in the Morgan Spurlock (''Super Size Me'') movie documentary ''The Greatest Movie Ever Sold'' and on ''America’s Next Top Model''. Thinkers50 included him as number 18 on their list of the 2015 top 50 management thinkers in the world.
== Brandwashed ==
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
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